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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. Safran thinks this influx stems from the increasing awareness and...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should...

  6. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    With these insights, budgets can be more intelligently, and even automatically, managed and returns on investment can reach new heights. The ability to see paid search, display and social marketing data, for example, in a single dashboard and with...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Social SEO Improved Search Rank 5. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews...