SEO News

Paid Search Marketing Budgets

RSS
  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Paid Search Are you looking to analyze marketing campaigns and their performance? Organic Search Most advanced Google Analytics users have...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...

  6. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. Safran thinks this influx stems from the increasing awareness and...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should...