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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets Paid Search In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local...

  2. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the...

  4. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Paid Search Are you looking to analyze marketing campaigns and their performance? Organic Search Most advanced Google Analytics users have...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...

  7. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...