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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search rankings. The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. This is definitely an area SEOs need to continue to focus on, as it is...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. For example, recently jostling for budgets, a client asked how much an additional $20...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Mobile comprised 12 percent of all organic search visits in Q1 and 13 percent of all paid search clicks. Not only have these efforts led to higher conversion rates, but the search engines have rewarded these campaigns with higher rankings at a...