Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Spot Runner's press release cites proprietary iProspect-Jupiter Research study proving the value of TV in search engine marketing: TV advertising is the number one impetus for people to search for a particular company or product online, surpassing...
Analyst firms such as Forrester Research and Jupiter Research will need to give greater weight to proprietary technology when they release their evaluations of search marketing technologies and vendors, the Forrester Wave and the Jupiter Research...
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
Along the same tangent, is the release of Jupiter Research's SEM Executive Survey Findings, and Kevin Newcomb provides significant detail in his members' only version of the article, with a more extensive look at the state of search spending today.
Jupiter Research Report Says Most Search Marketers Happy with ROIA majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search.
Minus Expenses Yahoo, Google Ad Revenues Similar While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.Jupiter Research blogger David...
The survey, which will collect data until the end of this week, is being conducted by Jupiter Research in five languages: French, English, Italian, Spanish and German. SEMPO's efforts this year will focus on three main objectives: launching and...
On the organic SEO side, E-consultancy echoes Jupiter Research findings suggesting that upwards of 80% of all commercial clicks come from organic search results. The report, included in the E-consultancy Search Marketing Buyer's Guide for 2006...
Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. The iProspect Search Engine Marketer Job Function Study is available in PDF...
Web Site Measurement Hacks, a new book by Jupiter Research analyst Eric T. And if you already are gaining insights from web analytics and measurement tools, the book will likely offer a number of new insights, techniques or tools that will help you...
The study, a joint effort between Jupiter Research and iProspect, surveyed 636 qualified search marketers and 224 search agencies, probing for specific practices and methods used in the overall search marketing process.iProspect released the...
But Danny mentioned some Jupiter stats and some research from SEMPO. I'm delighted that Danny has developed a new session for SES New York (Search Algorithm Research & Developments) which zooms in on the various topics of genetic algorithms...
Jupiter Research expects this growth to continue, albeit at a slower pace, through the end of the decade, with paid search solidifying its dominant role. Today's SearchDay article, Online Ads & Search: Looking Back, Looking Forward, covers a recent...
The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. According to a recently published research paper by the Search Engine Marketing...
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Two recently released reports, one from Jupiter Research and the other from SEMPO (which Gary blogged below), offer answers to those questions, and others. A longer version of the article for Search Engine Watch members also discusses findings...
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
According to Jupiter Research, for each dollar generated online, travel companies recorded an additional $5 revenue from traditional channels as a direct result of research that consumers did online. Schepke uses a number of SEM strategies that...
Niki Scevak saw my Google's Revenue Is Not All Search-Derived post yesterday decrying the mixture of contextual and search revenues and points out that Jupiter Research's own paid search estimates appropriately don't mix the two:
