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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. When I think of SEM, I think of paid search or PPC," said...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    INDUSTRY Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. According to Greene, they come to the conference almost every year...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Brands that take customer service to the next level, such as General Motors (@GM_joe) and Adobe Omniture (@omniturecare and once @benjamingaines), do their best to not only engage individuals that call out their brands directly, but participate in...