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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Paid methods are items such as Google AdWords (the sections of the search...

  2. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Search engines, leading authorities, and industry...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. It is the premiere event for them to showcase their “paid search, which is [the company’s] bread and...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Join us for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22! Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite easily, but may not afford you the...