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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. But then the bad news: your in-house SEO team or online marketing agency tells...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? A pay to play version of content marketing that's paved the way to 100 percent of BuzzFeed's revenue...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...

  4. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. If the present FTC guidelines on paid placements are being...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Press releases are tricky, because you want to announce your deal, but make it sound like news versus sales-speak. Remember, press releases are news. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Nothing beats your own experience and while industry news about the...