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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social advertising, for instance, is still a relatively new practice and affected by rapid industry growth and change. By comparison, paid search has seen more stability given its maturity and the long-standing best practices search marketers have...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become...

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Paid methods are items such as Google AdWords (the sections of the search...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The original search marketing conference is back! Search is a huge driver of business (search accounted for 43 percent...

  6. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Search engines, leading authorities, and industry...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? It's the next stage of the advertorial - those ads or "special advertising sections" that appeared...