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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. On the paid side, smartphone cost per click continues to be less overall than tablet and...

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to 25)," Marin said in its announcement. Click volume and spend also increased by 268 percent and 79...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Step 2: Plan Your Content Investments and Practice Content Marketing Search engines are geo-locating results more and more – not just the local results block but the core web results as well. With the business model and process elements covered...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  8. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts.