You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships to students or any other idea that could possibly lead to generating links.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. You can watch the entire interview here, and get additional thoughts from Kawasaki about email...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Thom Craver (@thomcraver), Digital Marketing Strategist and...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. It’s not that PLAs inherently steal from paid search.
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. Publishers could quickly post the ads and get paid...
How do we, as search marketing professionals, defeat the legacy of spam? As the marketing executives pointed fingers, the legacy remained. By the time you returned, a ton of links had increased your client's search rankings.
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and...
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. Remember, your chance to speak at the leading search and social marketing...
Try reducing your spend on branded paid search, and determine if there is a difference between your traffic and conversions. From there, you can allocate that budget into testing a bunch of non-branded paid-search terms.
There is never a scarcity of data in paid search. Search marketing is a channel where every little piece of the campaign can be measured. Case in point is something that I like to call "pixel optimization" within paid search ads: many search...
It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. According to Greene, they come to the conference almost every year to meet people with...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
For the first time, to been shown almost instantly the exact return on our marketing investment. I’m not complaining, mind you – that little tool paid my mortgage for many years. Now, however, Google is trying to invent the next iteration of search.
It is also used in search, suggestions and recommendations as well as in comments. This serves as your main marketing image on the site, branding you more effectively to your audience. Now we have the option to set a unique URL for the Custom Tab...
