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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Review goal flow reports for both paid search traffic and organic search traffic Review the frequency of both paid search traffic and...

  2. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Paid Search Are you looking to analyze marketing campaigns and their performance?

  4. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. Marketers love data, and Moz is at the forefront of collecting data. Another reason link building is so difficult: it's never a singular marketing task done within a bubble.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for...

  8. How to Dominate the Entire First Page of Google

    Organic Search Last but not least is organic search. While you can't specify which organic site links will display, you can choose not to serve individual pages. In recent months, Google has made this task even easier, by reducing the number of...