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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. Marketers love data, and Moz is at the forefront of collecting data. Another reason link building is so difficult: it's never a singular marketing task done within a bubble.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for...

  5. How to Dominate the Entire First Page of Google

    Organic Search Last but not least is organic search. While you can't specify which organic site links will display, you can choose not to serve individual pages. In recent months, Google has made this task even easier, by reducing the number of...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The proper balance between organic search, social media, email, paid search, referrals will vary. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results.

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Measure the organic traffic your content is getting from search engines.

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  9. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of all website traffic comes from organic search. Survey respondents said that they handle not only organic and paid...

  10. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. AC: Marketers should: Continue to place the creation of original, high-quality content at the core of your search marketing efforts.