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  1. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. A hotel booking engine website should always have three major page types and they normally serve well as...

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  5. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. Before Facebook, Twitter, or Pinterest, Google was...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. Aside from paid search visibility, Fishkin suggested that...

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Such a massive amount of content creates equally immense challenges – both for Google, as well as marketers trying to stand out. In addition, SES San Francisco will feature more than 60 sessions covering all aspects of digital marketing (paid...

  9. What Does Google's Link Schemes Update Mean for Guest Posting?

    Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the growth hackers – thought we were safe, Google updated its link schemes guidelines, and there are some major changes.