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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By comparison, paid search has seen more stability given its maturity and the long-standing best practices search marketers have developed. With the festive shopping season getting into full swing, search marketers have been busy concatenating...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs.

  3. What is SEM? Depends on Who You Ask

    It varies across the board for business and marketers I come across. What do you think most marketers and businesses think of when they hear SEM? I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Marketers love data, and Moz is at the forefront of collecting data. And most of us in the SEO industry are always finding a need for a new tool. If you really want to dig deep into industry problems, you're going to need to ask a conglomerate of...

  5. How Link Building Changed in 2013

    Many link builders stopped calling themselves link builders and became outreach specialists, content creators, relationship managers, inbound marketers, or anything besides link builders. Yandex, the Russian search engine, announced plans to ignore...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies. However, adapting to change is the new imperative that marketers in our industry have to follow in 2014.

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang. The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers.

  8. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. Fishkin's efforts have had a huge impact on the search...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Marketers should: Continue to place the creation of original, high-quality content at the core of your search marketing efforts. GJ: What are three things marketers/SEOs should focus on for success in 2014?