With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Many marketers don't immediately appreciate the huge impact of improperly attributed campaign tracking. For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc.
So what can savvy digital marketers do in the short term? Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search.
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. Proving the Value of Your Search Campaign: Tangible SEO Metrics
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
When marketers make this happen, it's good for consumers and great for the brands behind it. Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that...
In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools).
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. The growth of PLAs has been a double-edged sword for marketers.
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. The closure of Google Affiliate Network (GAN) will create a lot...
Facebook Fatigue Among Teens Should Freak Out Marketers – Bloomberg BusinessweekFacebook and YouTube are on the way out, Reddit and Twitter (plus Snapchat, Vine, and 4chan) are in with teens, according to Piper Jaffray.
One major feature of this flexible bidding to PPC marketers will be the return of the bid to page positions. We don’t need to be as data-focused as we have been demanded to be, we need to tell good stories and be better marketers.
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and...
It’s critical that search marketers differentiate between branded and non-branded traffic to better assess performance and avoid missing new, more valuable customers down the road. To effectively attack this problem, marketers should optimize reach...
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making successful campaign decisions.
