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  1. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. All this enables digital marketers to keep up with the twists and...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Marketers love data, and Moz is at the forefront of collecting data. Another reason link building is so difficult: it's never a singular marketing task done within a bubble. We have a number of other marketing concerns within our link building...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. This rings true particularly for local search marketers as click-to-call represents a powerful...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for killing off something that so many people were using, whether they were using it for good or for evil. But smart marketers have already moved on from any SEO...