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Paid Search Marketers Major Providers

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  1. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in the USA and Canada, this may be an opportunity to more effectively reach more users than ever before via a comprehensive multi platform paid search...

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Policies of Major Search Providers Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks on each of the three providers. Lori Weiman is CEO of The Search Monitor, whose software automates the monitoring of search results...

  3. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. SearchIgnite is a leading provider of paid search and...

  4. Highlights from the SEW Blog: March 24-28, 2008

    Wordtracker Enhance Their Free Trial OfferThe keyword research tool providers are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.

  5. Trademark Law - What Search Marketers Should Know, Part 1

    What you'll find most of the search engines and online service providers doing is treating copyrights and trademarks similarly under the Digital Millennium Copyright Act (DMCA)," says Mary Berk, Microsoft adCenter's director of marketplace quality.

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    It was created as a means for copyright owners to easily file infringement claims without requiring the services of an attorney, and for online service providers (OSPs) hosting the alleged infringed content to have a proper process of action that...