Video marketers should prepare themselves for the Web TV boom and figure out how to make the best use of search for viewer acquisition. In order to attract the eyeballs that will deliver on Web TV's potential as a sizeable advertising market...
I'd expect a possible acquisition or partnership to do rev share with someone else's search results, versus trying to compete with their own. The Google/DoubleClick merger will prove a strain for Google, as they find themselves in the same boat as...
Microsoft Completes aQuantive Acquisition FTC approves Google's acquisition of DoubleClick Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition Facebook Alters Beacon program For search marketers, paid links and Google-slaps have been...
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Microsoft Confirms Tellme Acquisition Divvio - Web Content Program Guide Marketers Increasingly Turn to Social Networks The State of Paid Search in the U.K. A special report from SES London, where search providers and agencies discussed the latest...
Microsoft Confirms Tellme Acquisition Divvio - Web Content Program Guide Marketers Increasingly Turn to Social Networks A special report from SES London, where search providers and agencies discussed the latest happenings in paid search.
automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend released the new search ad application program interfaces (APIs) designed to support the new platform.
Conversion data can also be used to have bids run on a Cost Per Acquisition, Return On Ad Spend or CPC-basis. Goal-Based Optimization enables advertisers to let Yahoo automatically help find the least expensive way to meet their business goals...
Acquires Deja Newsgroup Service: Google gets its first real heavy dose of criticism after Deja junkies freak out when Usenet features get lost temporarily after the acquisition. Sitemaps" Web Page Feed Program: In a major and welcomed change...
Author of The Google Story, David Vise, Chats Google With Readers - Washington Post writer and the author of The Google Story, David Vise, chatted on WashingtonPost.com today about Google's most recent acquisition of radio ad firm DMarc (good...
Of course, online merchants might more likely look to doing something like revenue sharing or cost-per-acquisition deals. You can also view the entire program at-a-glance or use the session planner to get itineraries designed for those new to...
Fathom that: Ask Jeeves veteran gets successful search result from the San Francisco Business Times profiles search firm Fathom Online and worth a read for those who need a refresher on how search marketing companies are growing as investment and...
Of course, Site Match is just the paid side of the Yahoo Content Acquisition Program that rolled out last year. But it's fair to say some type of support is happening, given that Yahoo's SiteMatch Xchange paid inclusion program is pitched at...
The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email. The press release announcing the acquisition says that Bloomba is no longer available, and Yahoo has no plans to make the product available.
I wrote about the acquisition at the time it happened and was dubious that 24/7 knew exactly what they were getting and whether it was acceptable to search engines. Overture UK Launches Accreditation Program The Search Engine Update, Jan.http...
Overture sued over Fast acquisition News.com, May 8, 2003 http://news.com.com/2110-1024-1000543.html Has a few more good details, such as apparently an attempt to ban bids on "auction web sites" and "bay," plus the fact that trademark terms can be...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
But Google didn't pick up some Sprinks executives as part of the acquisition. Google has launched an experimental program that indexes excerpts of popular books, blending the content from these works into regular Google search results.
