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Paid Search Marketers Major Competitive Market

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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. How to Test International Search Marketing Opportunities at Low Cost

    In other words, use expert native-speakers of the target language in order to make this work -- expert in this sense means that they are specialist search marketers and not simply translators. However, watch out for low competitive pressures too...

  3. 2010 Search Predictions: The Experts Weigh In

    There's no doubt that local search is a major need, both for consumers and for marketers trying to engage customers around offline purchases in local markets. The bottom line is that when it comes to any vertical search market, you've got to...

  4. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Lori Weiman is CEO of The Search Monitor, whose software automates the monitoring of search results and social media websites to provide marketers with insight on competitors, keywords, ad copy, market share, trademark abuse, brand buzz, and...

  5. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Another thing that may be interesting is that we try to interface with the tools marketers use every day, we already have API integration with Wordtracker and some other keyword recommendation tools, and we want to continue in that direction with...

  6. The Future of Affiliate Marketing

    Where they differ is most search people don't mind that the large companies aren't there raising the cost of clicks, whereas affiliate marketers would love them to enter the fray so they could have more well-branded products to market.

  7. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. I recently asked a few search marketers who either have travel-focused clients or perform search marketing in-house for an online...