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Paid Search Marketers Major Ad Reps

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  1. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. With a reduction in channel conflicts and additional...

  3. Google: Can The Marcia Brady Of Search Stay Sweet?

    Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. During the Search Engine Strategies conference...

  4. The Search Engine Report, Dec. 4, 1997, Number 13

    However, don't rely on the search-related aspects to happen until you hear search engine reps talking about them. Others noted that while search engines may only generate a small amount of overall traffic, many clients perceive them as crucial...

  5. The Search Engine Report December 4, 1997 - Number 13

    However, don't rely on the search-related aspects to happen until you hear search engine reps talking about them. Others noted that while search engines may only generate a small amount of overall traffic, many clients perceive them as crucial...