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  1. What is SEM? Depends on Who You Ask

    It varies across the board for business and marketers I come across. What do you think most marketers and businesses think of when they hear SEM? In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. Before Facebook, Twitter, or Pinterest, Google was...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. Google's contextual search results put a major emphasis on...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  5. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Such a massive amount of content creates equally immense challenges – both for Google, as well as marketers trying to stand out. Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing...

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the growth hackers – thought we were safe, Google updated its link schemes guidelines, and there are some major changes.

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The reasons why this shift in behavior matters are less readily apparent but rest assured that the move toward app-based search is a game-changer for search marketers. The challenge for brand-side marketers, most of whom are still figuring out the...