A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. In seven days before the opening, if a film has more search queries and more paid...
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
As digital marketers, we'll need to embrace content curators and develop relationships with them. These leaders will be paid to find and curate the best of the best content from multiple sources. Another reason for us to give Google+ more attention...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
One major feature of this flexible bidding to PPC marketers will be the return of the bid to page positions. PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options.
When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making successful campaign decisions.
The ability to see paid search, display and social marketing data, for example, in a single dashboard and with detailed reporting creates huge workflow efficiencies, as marketers only need to log into, and understand in detail how to use, a single...
In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. There are a wealth of social media measurement tools that enable...
As 2013 is now just days away we’re into the critical planning period for most marketers. It can work really well to assign budget to paid search, across Google and Facebook. This post goes into a little more depth around how you can then translate...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
Following the numbers, Adobe recommends that marketers focus on search spending for iOS by tailoring campaigns for the mobile OS. The firm's senior vice president of media and advertising solutions David Karnstedt says that marketers should look to...
Search engine marketers (SEMs) will need to review their keywords and: This is a very important – and, depending on how heavily DKI is used, a very large – task for many major paid search advertisers.
They built the platform with the intention of solving a particular problem: Most search marketers just aren’t getting the best possible results from their ad creative. As its loyal subjects, writers and marketers must get on board with the...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. While it is easy to get caught up in the SEO juice of links...
In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers' needs and preferences on a customized basis.
For retail marketers, it's essential to gain insights into how SEO impacts conversions or purchases. If you're a major company in the retail or e-commerce space looking to promote your brand online in an organic and effective way, having an answer...
They base their warning to marketers on two things, which we’ll look at in turn: Advanced Targeting goes further and allows marketers to set parameters according to personal interests, relationship status, languages, education, and workplaces.
I felt that most experienced paid search marketers would oppose the new policy, but wasn't sure if an online petition was the right way to unite all of us. Not only was the change a major one, Google gave advertisers a whopping one week notice, and...
Most B2B marketers care about leads and opportunities, while every business cares about revenue. Almost every SEO solution will give you search volumes, keyword ranks and even traffic volumes, but are these the metrics that matter to you?
