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Paid Search Marketers Content Acquisition Program

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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. Search Shifts and Predictions for 2009

    Yahoo's not the only acquisition target. Only time will tell whether that revenue comes from acquisition and increased market share or new programs like Yahoo's SSP. Yahoo offers a unique PPC program called Search Submit Pro, which provides...