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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 4 Ways to Expand PLA Success in 2014

    When setting up PLA campaigns, marketers should remember that it all starts with the feed. Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient.

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns Better devices, retail brands' ability to react to mobile payments, Apple's iBeacon, and other...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...