Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended target audience.
In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools).
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
As digital marketers, we'll need to embrace content curators and develop relationships with them. These leaders will be paid to find and curate the best of the best content from multiple sources. Lastly, with Google authorship taking a strong...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. The growth of PLAs has been a double-edged sword for marketers.
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. The closure of Google Affiliate Network (GAN) will create a lot...
The argument of digital fraud in the advertising space is nothing new to search marketers. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Facebook Fatigue Among Teens Should Freak Out Marketers – Bloomberg BusinessweekFacebook and YouTube are on the way out, Reddit and Twitter (plus Snapchat, Vine, and 4chan) are in with teens, according to Piper Jaffray.
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. This tool was developed in response to feedback that the current system, which consists of two tools, is awkward and...
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and...
It’s critical that search marketers differentiate between branded and non-branded traffic to better assess performance and avoid missing new, more valuable customers down the road. Marketers from strong brands are pursuing the 60 to 40 percent...
This brings up a number of interesting questions for paid search marketers. In other words, there were 36 percent fewer active search marketers on YBN to bid against. What Does This Mean for PPC Marketers?
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making successful campaign decisions.
It’s expensive, and marketers don’t understand it. Paid search is highlighted in the image. In this case, paid search is generating more conversions from new visitors than from repeat visitors, and nearly twice as many assists came from new...
