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Paid Search Marketers

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). However, search marketers should also be mindful that a consumer clicking on...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Jared Belsky, president of 360i, said the DNS is...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Paid Search Organic Search Most advanced Google Analytics users have created custom dashboards but...

  5. What is SEM? Depends on Who You Ask

    It varies across the board for business and marketers I come across. What do you think most marketers and businesses think of when they hear SEM? In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...