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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. I think of organic, expanded," said Kristine Schachinger...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels. What’s more, as people share links and send social signals in the forms of Likes...

  7. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    For 3M, organic search traffic accounts for 70 percent of all traffic to their properties and "the highest bounce rate is from paid traffic," Rao said. As we all know, an improved end-to-end experience from search to conversion is good for both the...