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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. In the early 2000s, search engine marketing (SEM) was...

  2. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions.

  3. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    A: "Paid Search, Organic SEO. Paid search and organic SEO have proved to be the most cost effective way of driving leads online. A: "Dale Carnegie partners with middle market and large corporations, as well as organizations, to produce measurable...

  4. SearchDay | 3 Keys to a Successful Web Presence

    Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Search is Search: Paid and Organic Search Synergies SEW...

  5. SEM Vendor Checklist

    Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence destroyed by Universal Search, PageRank decimated by obsolete link-farm schemes...

  6. Highlights from the SEW Blog: February 25-29, 2008

    Coordinating Organic, Paid Search Efforts, ClickZ Experts Organic Search With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy.

  7. The Large Agency SEO Client – How Does this Beast Differ?

    Understanding the difference in return between paid search, organic SEO efforts, and feed methods such as paid inclusion and vertical shopping directory placement gives analysts and decision makers “actionable analytics”.