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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Although Google isn't the only search engine in the game, they are definitely the most...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. The inability to adapt to emerging market conditions will impact the overall sustainability of a...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    A westerner would typically search for “chrome rims”, click on either paid or organic ads and purchase from their intended website. Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to...

  5. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It's built into the lexicon of technology, marketing and information workers around the world and it has a clear...

  6. (Google) Insights on VP Candidate Sarah Palin

    While organic search listings are difficult to adjust in a short amount of time, every little bit helps. In the past, they would have had to wait months for this type of market feedback on how their advertising and product were performing.

  7. Q&A with Ken Jurina, President and CEO of Epiar

    The inclusion of the OneBox, as well as Sitelinks and ‘Search Within a Site' search box features, are all affecting the usability of the results in the organic listings. Marketers should seriously consider budgeting for continued SEO initiatives...