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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. ROI can only be calculated AFTER the investment has yielded a return. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for...

  5. Measuring Content Success: 2013’s Key Data Challenge

    Most businesses are used to using analytics tools to decipher ROI and of them all Google’s treasure trove is the most widely tested and trusted. Before building your organic segments in Google Analytics or setting up your social sentiment or...

  6. 10 Lessons About Enterprise SEO

    It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Therefore, at a bare minimum, you must have a comprehensive web...

  7. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. SEOClarity -- Full-scale SEO web analytics suite capable of managing data-driven...

  8. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Note only organic results (blue) and PPC ads (red) will be replaced by those of Google. Last month, we covered missed opportunities in Japan...