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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. When you hear SEM do you think of organic or paid search? Search Engine Watch defines SEM as both paid and...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Although Google isn't the only search engine in the game, they are definitely the most...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search rankings. Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market.

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level performance by combining page level signals with other signals from a variety of other sources.

  9. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    When asked how Channel Connect can help decisions related to both paid and organic search together, Marin said the latest functionality was focused on bringing all the data all in one place for reporting, and the next step is to offer additional...

  10. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It will never be as easy to get the organic search data as it has been up to this point, with the possible exception of Google making a paid version of Google Analytics that does contain that missing (not provided) data.