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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  3. Qihoo Search: Dead on Arrival?

    Though both Citron Research and Anonymous Analytics have bones to pick with Qihoo over its traffic and revenue claims, Qihoo’s move into the search market will immediately impact on Google, Tencent Soso, and Sogou – and maybe even on search giant...

  4. Nomenclature: The Industry Case For and Against SEO

    I do not like the term as I believe it is far harder to market the full idea of optimization. SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Search marketing is no longer about minimum viable SEO but instead about creating an online product that resonates with your market. Others, such as open industry, content quality, and the reputation of the SEO industry are certainly well known and...

  6. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Which market is this platform best suited for? Answer: Our market has always been clear - we focus on helping agencies. Can you give us some insights into Acquisio's main target market? Question #3: For just about every PPC Guru in the world, the...

  7. 5 Tips for Travel Search Marketing in a Down Economy

    Paid search campaigns might be the hardest hit in this market. Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing...

  8. The New Era of Travel Affiliate Marketing

    Maturity has been forced on the affiliate market by changes in PPC policies, increased adoption of direct marketing, and by the aggressive commercial models increasingly being adopted by the mass portals that used to think big visitor numbers were...