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  1. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Low-hanging fruit is often a maligned term in the marketing industry, but...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Citing “three people familiar with the matter,” Reuters reported Saturday that four of the five FTC commissioners are convinced Google “illegally used its dominance of the search market to hurt its rivals.

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are their ads appearing in front of 13-year-olds and people from Egypt if that isn't their target market? Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely applies to the masses.