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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Social Media ROI - "Mission Possible" Plan: My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    The graph below, from Efficient Frontier's Q3 2010 report, shows that Return-on-Investment (ROI) from Bing has traditionally been higher than Google, as much as 20% in previous quarters, and has remained higher in Q3 of 2010 whilst undergoing the...