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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. If you can secure a paid search or display advertising budget to promote...

  2. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. When Google comes through and hits you with an update that takes away your...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. YouTube has an incredible amount of music content thanks to its music video library...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Market for the travel industry? Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors.

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Even though there was an almost unanimous consensus on the cross-screen influence of paid...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    If you're in a country where Google doesn't dominate the search market, you will have the advantage. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for...