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  1. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem.

  2. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. If you can secure a paid search or display advertising budget to promote...

  6. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Paid methods are items such as Google AdWords (the sections of the search...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only...

  8. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel...

  9. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Search engine marketing (SEM), or paid search advertising, can satisfy the...

  10. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Even though there was an almost unanimous consensus on the cross-screen influence of paid...