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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Who offers a similar service to the same market?

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Because local truly puts the customer at the center...

  3. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem.

  4. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. If you can secure a paid search or display advertising budget to promote...

  8. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Paid methods are items such as Google AdWords (the sections of the search...

  9. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. The finer things in life often are the best and I find that the finer tuning points in a paid search campaign separate success from massive success.

  10. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only...