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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google Places is the thing of the past and while many listings carried over to Google+ many...

  2. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It changed dramatically again five years ago, when...

  3. SearchDay | Social Media Madness -- The Final Four

    Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay is driving the most traffic from paid search listings in the U.S. Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL...

  4. Universal Search Should Be a Plus

    The organic results could also yield a result for the Circuit City domain with site links and a Plus Box for financial information (including a stock quote and graph), shopping engine listings, local listings (if the user provided a ZIP code...

  5. Universal Search: The (War) Elephant in the Room

    Our elephants are verticals -- Web sites, images, videos, news, local listings, and the like -- and our playing field is universal search. We must approach these search listings the same way the Romans did when staring down the trunk of a...