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  1. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Editor's note: This column originally was published on June 3, 2013, and...

  2. SearchDay | The Organic and Paid Balancing Act

    The Organic and Paid Balancing Act OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search...

  3. What search engine marketers should know about event marketing

    Back in August 2003, I was a speaker in the “Balancing Paid & Organic Listings” session at Search Engine Strategies San Jose. I presented a case study from the University of the Pacific, which indicated that getting top ranking in both organic and...

  4. Search Engine Results Chart

    Every major search engine has paid listings that are also presented alongside its editorial results. PA WebSearch Top 15 Search Engines & Directories Charts Offers two graphical charts in PDF format showing editorial relationships and paid listings...

  5. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Every major search engine with significant market share accepts paid listings. Paid search listings are also called sponsored listings and/or Pay Per Click (PPC) listings. As you continue to participate in paid search advertising, you may find that...

  6. Intro To Search Engine Submission

    Some of the in-depth information is only available to Search Engine Watch members. This includes submission, optimization, managing paid listings and more. Links along the way will explain where and how you can learn more within Search Engine Watch...