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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Search Engine Optimization Both agencies and companies showed product...

  3. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New (prweb.com) SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) SES New York 2010 to Offer Search Engine Optimization, Search Analytics...

  4. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. You might also leverage your advertising power here, negotiate for changes on...

  5. Meet the Conference Speakers at SES London 2009 – Part 1

    How to efficiently purchase listings guaranteed to rank your company at the top of search engine results. But, you can learn most of that by reading the 10 search engine marketing and search engine optimization books that I wrote about back on Dec.

  6. SEO Basics: Effective Iterative Keyword Research

    There may be a problem if your SEM partner insists on using only the keywords that they have chosen for optimization on your site. Although keyword research is also important for search engine optimization (SEO), testing can happen more rapidly in...

  7. Q&A with Ken Jurina, President and CEO of Epiar

    Ken will be one of the speakers at the “SEM Toolkit: Marketers Share” session, which will be held on Wednesday, June 18, from 12:45 to 2:00 p.m. Google has also recently revised its display URL protocol in AdWords, and has been experimenting with...

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Standards for SEO and SEM: The Time is NowThe question comes up often in search marketing circles: Is now the time for search engine marketing standards? SEM Industry Issues How to Prioritize Your Optimization, FutureNow comScore Paid...

  9. Ad agencies should slide on down to SES New York

    Michael Sack, Director, SEM technology William Flaiz, Vice President, Search Engine Optimization SEM Agencies: Working With Ad Agencies Auditing Paid Listings and Click Fraud Issues Carol Kruse, Vice President of Global Interactive Marketing, The...