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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Search Engine Optimization Both agencies and companies showed product...

  3. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New (prweb.com) The description in the 2004 conference guide reads, "Why pay to be...

  4. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. You might also leverage your advertising power here, negotiate for changes on...

  5. SEO Basics: Effective Iterative Keyword Research

    There may be a problem if your SEM partner insists on using only the keywords that they have chosen for optimization on your site. Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm...

  6. Q&A with Ken Jurina, President and CEO of Epiar

    Ken will be one of the speakers at the “SEM Toolkit: Marketers Share” session, which will be held on Wednesday, June 18, from 12:45 to 2:00 p.m. Google has also recently revised its display URL protocol in AdWords, and has been experimenting with...

  7. Ad agencies should slide on down to SES New York

    Michael Sack, Director, SEM technology SEM Agencies: Working With Ad Agencies William Flaiz, Vice President, Search Engine Optimization Auditing Paid Listings and Click Fraud Issues Carol Kruse, Vice President of Global Interactive Marketing, The...