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  1. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Regularly syndicating press releases can increase your brand real estate if...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google Places is the thing of the past and while many listings carried over to Google+ many...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    Reviews, a map and local listings seem fitting for a local-intent search like "Italian food". Yes, there are two ads (which I automatically glaze over), but it's also followed by Yelp reviews as the top organic listing (a competitor to Google-owned...

  4. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    We know many of you have been discussing what this means, as currently Google Product Listings have been unpaid and have driven traffic to many Etsy shops. Etsy acknowledged the concerns of their selling community in a post on their News Blog.

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords: Paid Google ad program, which is managed through the AdWords login, and appear above organic listings on Google search. Google Product Search is evolving from a combination of AdWords, PLAs and free organic listings to Google Shopping.

  6. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It changed dramatically again five years ago, when...