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  1. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. I do not like the term as I believe it is far harder...

  2. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). The bottom line is that when it comes to any vertical search...

  3. Q&A with Ken Jurina, President and CEO of Epiar

    Google has also recently revised its display URL protocol in AdWords, and has been experimenting with the inclusion of video results in the paid search listings. The inclusion of the OneBox, as well as Sitelinks and ‘Search Within a Site' search...