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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to...