By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their marketing dollars.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...
Google's new Asia-Pacific chief, Karim Temsamani discusses growth opportunities, challenges, monetizing mobile growth, Google+, and China. Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy
The marketers who best leverage the data they do have and work toward achieving the 60/40 ratio by optimizing for the long-tail take a big step toward extending reach, driving growth, and competing better.
For marketers looking to bust out of individual channel silos and reap the advantages of integrated marketing, this makes it even more critical to plan ahead for growth and change. The ability to see paid search, display and social marketing data...
Marin's growth has been steady and fast. Marin is looking for future growth through partnerships with ad agencies. It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers...
Basically can we grow impressions, can we get growth happening here? Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft...
Ultimately, consumer engagement is behind the growth. With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs...
We implemented policy changes this year that improved CPC growth but lowered network revenue," said Google senior VP and CFO Patrick Pichette during the online press conference. Nikesh Arora, senior vice president and chief business officer, also...
Overall, Q4 was another year of growth for paid search. During Google’s third quarter earnings call, CPCs and growth were a hot topic. Kenshoo reported more than 60 percent growth YoY in Thanksgiving Day traffic.
Finally, member growth has given rise to, as you may expect, more choices of paid subscriptions and varied lead generation and advertising opportunities for the LinkedIn marketer. As any social media marketer knows, growth in a social network...
Who is Making up the Exponential Growth? The market is showing signs of growth and increased trust in purchasing products online. This presents a unique opportunity to target the over 65 market through paid search on desktops, tablets, and mobile...
The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing. Does strategy refer to how we are going to integrate organic search optimization activities with...
In 2012, we saw continued growth in the paid search channel for financial services clients. The growth in mobile and the continuation of localization of search results will put pressure on financial services firms to put a more finite value on...
The growth of social media fueled projects based on the recognition of the importance signals and search. Cause and Consequence started with the continued growth of search with the North American SEM industry projected to grow by to $23 billion...
Ideally these four principles for global integration can help marketer focus on integrating and accelerating performance growth across geographies into 2013 and beyond. Many marketing pundits and practitioners can agree that valuable content...
Google’s overall growth is predicated on relevancy to earn trust and performance to drive revenue. Quality score is one of the most misunderstood concepts in paid search. In general, Google is far too ambiguous in their guidelines and, likely, for...
Speaking of fair, there is a group that has emerged called FairSearch, which claims to be "a group of businesses and organizations united to promote economic growth, innovation and choice across the Internet ecosystem by fostering and defending...
