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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. It’s likely that organic posts with high engagement will produce similar results...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. This year, the conference runs from Tuesday through Thursday (3/24-3...

  4. SearchDay | SMB Link Building Without a Dime

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? Search Engine Optimization in a Down Economy SEW EXPERTS: AU NATURAL During the last downturn, we witnessed Google become a leader in their...