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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the bounce rate metric and the time on-site metric of both paid search traffic...

  2. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Organic search is generally used to refer to how well your site factors against that search engine’s...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. I changed the title of this post to make it more clear that I'm talking about guest...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Determine if the Hummingbird update (rolled out...

  10. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  11. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It will never be as easy to get the organic search data as it has been up to this point, with the possible exception of Google making a paid version of Google Analytics that does contain that missing (not provided) data.