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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google Places is the thing of the past and while many listings carried over to Google+ many...

  3. SES New York is a Search Expo as well as an SEM Conference

    From content creation to content optimization to content testing to content performance to content sponsorship, ideaLaunch offers a full range of content marketing services, solutions and resources. The company blends best-in-class digital...

  4. It's “Horses for Courses” at SES London 2009

    Search Resources: Building a Better Economic Model: In today's uncertain economic times, businesses need certainty around their marketing and sales initiatives. That's what makes it the definitive event for UK and European marketers, corporate...

  5. Selling SEO During an Economic Downturn

    Creating preference with online buyers starts with search engine optimization (SEO). Whether the decision to invest in enterprise-level SEO has been put off, or the project is already underway, additional ways to generate results are usually only...

  6. Trademark Law - What Search Marketers Should Know, Part 1

    Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting your trademark material; along with...