SEO News

Paid Search Engine Listings Optimization

RSS
  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google Places is the thing of the past and while many listings carried over to Google+ many...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on...

  6. Nomenclature: The Industry Case For and Against SEO

    I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. While we’re seeing the onset of "earned media optimization," which is all encompassing of non-paid media (i.e.social...