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  1. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The story is that they were cheating to get to the top and SEO veterans like myself and thousands of others that make our living helping people show up on search listings will tell you, cheating may be the fastest solution, but it's bound to get...

  2. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). Craig Greenfield, Vice President of Search and Performance Media...

  3. SearchDay | Social Media Madness -- The Final Four

    Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL eBay Drives Paid Listings Posted by Nathania Johnson Mar 23, 2009 Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S.

  4. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings. News from the Search Engine Watch Blog gained 0.5 percentage points in comScore search engine rankings for...

  5. SearchDay | The Organic and Paid Balancing Act

    The Organic and Paid Balancing Act OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search...

  6. SEM Tools of the Experts

    One thing you didn't mention: the use of the actual search engines and competitor listings. Andrew Goodman of Page Zero Media, a famed author and paid search expert, chose the ad rotation feature in Google AdWords as his top tool for "instant A/B...

  7. Highlights from the SEW Blog: March 24-28, 2008

    Searchers Beginning to See Google Video Ads in Sponsored ListingsIf you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results.

  8. Highlights from the SEW Blog: February 25-29, 2008

    Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...

  9. Oodle Upgrades Search Features

    For real estate, users can plot listings on a map with a "search by distance" feature, to see just where all the [2 BR in Williamsburg” might be. For cars, there are the standard make and model breakdowns, but also the "search by distance" feature...