SEO News

Paid Search Engine Listings Major First Column

  1. SEO Basics: Effective Iterative Keyword Research

    Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in...

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. It won't immediately affect the listings in the search results.

  3. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Alan Rimm-Kaufman, a new author over at Search Engine Land and a guy with a PhD in operations research and stats at MIT (this guy's stats should beat all of the other stats) said in a recent column that sales from brand phrases are NOT incremental.

  4. Search Engine Results Chart

    This column shows who provides those paid listings. This column shows who provides the listings for main results, be it internal work or a third party. Clicking on a search engine's name in the first column of the chart provides a description of...