Second, certain specific product searches will replace the right column of search results with a product description and links to retailers: In many ways, paid search has become a competitor to organic listings.
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. That’s a useful contribution.they can't create an...
Editor's Note: An SEW Reader posted a rebuttal to this column: Keep Calm & Carry On Despite Google SSL Search Term Encryption. To people in the search industry, this might be a big problem, an admission that they can’t actually create an algorithm...
David Lindop, Senior SEO Manager at MediaVest Manchester, recently posted a screenshot of something that caught our eye - double column search results. Google Testing Double Column Sitelinks? Bing Business Portal Helps Business Control Their...
Now we see image ads for the first time in the search results in the form of the Google Product Listing Ads, which appear in the top three positions on the right column. Instead, I focused on one important development that's redefining the search...
It's unusual and reminiscent of the traditional PR metric of 'column inches', as it effectively posits market share on search engines in the context of search engine results page (SERPs) coverage across thousands of keywords.
English, the mother tongue of many of the readers of this column, has very little to do with accents, which is partly why they're worthy of some discussion and explanation. German has a couple of major accents of concern, one which is featured in...
Yahoo announced that it's testing a new search interface featuring a three-column page, apparently in preparation for their Bing integration. Videos are now appearing in paid search listings, as highlighted by the trailer for the new Mike Judge...
Their search engine had no right-hand column, nor did it have a special "sponsored" section. The right hand column is different as well; most of the links are based on a flat monthly fee with some broad match paid ads following them.click to enlarge
From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings.
Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in...
In my last column, we looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. Wayne, you have been working through the process of re-architecturing the site to better improve your listings on search...
As you can see, Live Search lists the deep links in a single column, indented underneath the home page of the State Department's website. Live Search listed a paid search link, followed by local listings and then served up the first organic results...
In his column, "It's live - but not lively," which is about NESN's live broadcast from Fort Myers, Dan Shaughnessy wrote, "Disclaimer: the New York Times Co.which owns the Globe, owns 17 percent of the Red Sox, who own 80 percent of NESN.
Frank, I'm sure you'll have an excuse next week for your oversight when you comment on my column. Then consider allowing your ads to be seen within contextually-distributed listings in the publisher network.
Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. It won't immediately affect the listings in the search results.
New Call for Case StudiesIf you have an interesting SEO or PPC optimization story to tell, let us know, and you may be featured in a future SEW Experts column. Microsoft Adds Ask Sponsored Listings to Office Live Ad ManagementUsing adManager, small...
I would love for people with a statistical background, or others who have wrestled with this topic, to discuss it at the Search Engine Watch Forums in the thread dedicated to this column: "Just One Agency Point of View.
In this new column, I hope to be able to provide an insight into the world of big agency workflow processes, of course without ever being so specific that I'd get myself in trouble, especially with regards to clients.
Alan Rimm-Kaufman, a new author over at Search Engine Land and a guy with a PhD in operations research and stats at MIT (this guy's stats should beat all of the other stats) said in a recent column that sales from brand phrases are NOT incremental.
