Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your...
While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Optimizing key images on your site such as your logos is another great way to...
It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. Search Engine Watch recently caught up with Jones to ask him what makes the book so special.
Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time listings of all Broadway and off-Broadway shows available at the world-famous TKTS Discount Booths in New York City.
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. You’ve segmented the search campaigns, why not the funnels?
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. Aliyun’s search engine would come in handy for these burgeoning...
Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and spending ten minutes listening to a recording of movies listings and show...
How many paid search clicks are occurring right now from younger web users that have no idea that those listings are advertisements? Not one student understood the difference between the paid and organic listings.
Though no concrete evidence shows us exactly how paid ads impact a site’s organic listings, we have seen website’s organic traffic increase when paid ads are running. If Google sees it as relevant to a particular query, you’ll now see images and...
It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers. Summary brought search engine and social marketers...
For the past few years, rumors have swirled that Google would offer a paid inclusion model for local business listings. More realistically, Google might implement a paid model for geo-targeted searches such as finding listings for businesses which...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. After all, YouTube is the world’s second biggest search engine.also saw Bing begin to challenge Google more forcibly than before.
The whole front page of listings is variations of "Google pays tribute…" Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it was useful to the target market at Search Engine Watch.
In many ways, paid search has become a competitor to organic listings. Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that...
Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing...
Another example of this are listings which vary depending on what you’re looking for. Depending on who is searching, from where, and for what, you may also see different sorting options and listings based on what Google has learned about your...
Content management systems help deal with the challenges associated with local marketing and location listings. Pile these on top of managing a multi-faceted social presence that includes Facebook, Google+ pages, and blogs, then stir in organic...
And this can be from any source - paid search, SEO, local listings and display ads. Richardson spoke to Search Engine Watch (SEW) and gave us the full story on his project. Whilst companies are building on-site black boxes to glean data from or...
Product listings, ad extensions, and sitelinks are just some examples of easy and efficient ways to take up more space. Very few tactics are more quantitative than search engine marketing, so if the data shows running in position 1 for a top of the...
