Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
Disclosure: I work at AdGooroo. There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with...
Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months...
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...
Indeed, new research by AdGooroo (full disclosure: I’m an employee) finds that Amazon is in a class by itself when it comes to attracting site visitors via its SEM practices. If you’re spending money on search engine marketing to drive retail sales...
Earlier this month, we extracted Scoble’s list from Twitter and entered 465 names into Conductor’s SEO platform, Searchlight (Disclosure: I work for Conductor). The release, which went live January 10, has shaken up the search engine results pages...
Jon Miller, co-founder and head of marketing at Marketo (disclosure: I'm a customer), wrote a really interesting article where he quantified the cost of adding more fields to his landing pages: Search engine data
Not only is this against Google's guidelines, but it's also against the Federal Trade Commission's Guidelines; this link will take you to an article regarding a company which is helping with FTC disclosure issues.
Among them, we've engaged with a handful of large web companies under non-disclosure agreements. Failure in search engine optimization (SEO) can be a good thing, too. Learn about PPC management, keyword research, search engine optimization (SEO...
Fortunately, several companies do this quite well, including Sysomos (disclosure: I work for Marketwire, which now owns Sysomos), Radian6, and Trackur. The festival is packed with sessions covering PPC management, keyword research, search engine...
Disclosure: Compete gave me a free Pro account for evaluation purposes. As Search Engine Strategies New York, keynote speaker Avinash Kaushik said: Join us for Search Engine Strategies New York from March 22-26, 2010.
Truth in advertising" and "full disclosure" are two looming concepts. Submissions are now open for the 2009 Search Engine Watch Awards. Among the comments was an entry from a person bragging they hadn't paid taxes in more than 30 years -- we really...
This week, Cutts followed up that disclosure with a post on his blog, revealing that the change was made more than a year ago, and no one seems to have noticed. Search engine optimization is all about testing.
Which is probably the reason that Yahoo recently purchased IndexTools (Disclosure: My company has been a long standing partner of IndexTools). While Google certainly provides the standards in terms of essential analytics (specifically for paid...
Ralph Wilson, Founder and Editor-in-Chief of Web Marketing Today, took on this challenge (In the interest of full disclosure I periodically write for this publication). Condensing the essentials of search engine marketing into a one-hour session is...
While reading The Boston Globe this morning, I saw the most tortured disclosure statement that I've ever stumbled across. When Search Engine Strategies London gets underway on Tuesday, Feb.there will be more than a dozen chieftans of the SEM and...
Only with this level of disclosure will we be able to stop the fraud that occurs not just in search but also in display advertising. It would be most helpful if a major search engine would become more deeply involved in contributing functionality...
Of course, the training seminars are everywhere (Disclosure: SES offers SEM Training Seminars), one need only search for SEM or SEO training to find the listings. SEMPO offers three tiers of search learning: Fundamentals, Advanced SEO (natural...
If you want to sell a link, you should at least provide machine-readable disclosure for paid links by making your link in a way that doesn't affect search engines. The other best practice I'd advise is to provide human readable disclosure that a...
