SEO News

Paid Search Efforts

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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to leverage paid social to augment paid search efforts. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your paid search efforts are also synced with your marketing automation software, you can see the quality of lead that these keywords brought, too. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  4. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts.