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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    I haven't seen that much industry standardization, but because taking conclusions out of all the available data requires a lot of expertise, an hourly rate of $150 is quite common. I've even worked with a conversion attribution model where 50% of...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    For their 2013 report, AdGooroo collected data on 810 luxury beauty and cosmetic keywords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: By using this feature in DoubleClick Search (DS), you are able to retarget users via display...

  5. SEO Website Audits: Everything You Need to Know Part II

    The goal of this audit type is to just give you basic site data that you can use to make small to modest changes in your site. The role of the auditor is not some simple interpreter of tool data analysis, but one of forensic specialist looking to...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  7. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. The data showed the high correlation between a top positions...