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  1. Using Analytical Analysis to Help Improve Conversions

    The first step in finding reason from the analytical data is realizing that your site users fall into several groups. While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Utilizing data from Google Shopping to influence text...

  3. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite...

  6. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...

  7. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...