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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Keyword-level data and performance are gone, so Global Strategies has been using...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in...