Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and wanted to...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. From their insights, TheFind stopped spending almost anything on...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of...
If a consumer is searching for cars if they are unsure about what type they want they may start by searching for “new car. At this point that consumer is creating a consideration set. For this example ~7x the sales occurred as a result of paid...
Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find...
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...
Since John Deere published "The Furrow" in 1895, content marketing has been right in front of the consumer eye. Growth of the Connected Consumer Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected...
Consumer Packaged Goods Search EMarketer takes popular research reports, like Pew Internet and comScore, and packages their insights into digestible chunks and charts. Buy Industry Reports from Shop.org or Econsultancy
We understand that the FTC's Consumer Protection Bureau is now looking closely at the issue of search labeling transparency and is strongly considering a formal review of compliance with the 2002 guidelines for search engine disclosure concerning...
Looking at the difference in Google YoY and non-Google YoY rates of organic click change will yield a plus/minus factor that focuses the YoY and MoM data on extra-ordinary changes, not variances within Google due to seasonal consumer search...
A key element of the converged media imperative is "understanding the flow" of the digital consumer. Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join...
Covario saw slightly different results for their clients, who deal exclusively in technology, retail, and consumer goods. Reports on Paid Search Spend Point to Growth for Bing/Yahoo Paid search spend growth is relatively steady, but slowing from...
Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by consumer search behavior. Insight into what people are searching for in popular search engines is the cornerstone to a successful search engine...
Total spending on Mother’s Day gifts should reach $18.6 billion, according to the National Retail Federation’s consumer spending survey. The logo links to search results for “Mother’s Day. The search company released the above version, created to...
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
Covario found that PPC advertising gains in the high-tech and consumer electronics sector, in particular, helped drive a fourth quarter total global search spend increase of 21 percent over the same period in 2010, up 7 percent over the third...
Lawson believes the upward trend is a testament to consumer adoption of smartphones and also better performance for advertisers, with higher click through rates and in many cases, lower costs per click.
The consumer expectations when question-based search queries occur is something that paid search marketers aren’t thinking about today. Use this information to better understand your consumer’s needs, and use that to help drive content, bidding...
