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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account.

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Here are the travel destination keywords that received the most clicks from January to April 2014: Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If you're doing paid search, you typically want to know which keywords your...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The percentage of mobile shoppers will continue to grow as well, and...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    While more spend gets me additional impressions and clicks, it would result in spending my budget way before the month ended. Also, it's important to note that the estimates for impressions, clicks, and costs may be somewhat different than what the...

  6. The Search Agency Launches Local Search Campaign Management Platform

    With those three inputs…we're able to launch very focused, hyper-local campaigns while offering optimal clicks," he said. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...